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Word Count: 561
McDonalds McDonalds is one of the most profitable societies of the world Being so big means many exciting and interesting aspects to analyze and write on this is what draws my attention First I want to start mentioning a little a bout the creation of MacDonalds In the late 1940s Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino California USA they invented an entirely new concept based upon speed service low prices and big volumes Word of its success spread quickly in1952 they had more than 300 franchising inquires a month from all over the country McDonalds is now the larger and best-known food service retailer and one of the two best-known and powerful brands in the market With more than 24500 restaurants in 115 countries feeding more than 38 million clients a day some of those operated by the company some by franchisees or by affiliates operating under joint-venture agreements It is incredible to see that even as the market leader they still have potential to expand their leadership position They just serve less than one percent of the worlds populations so they have were to grow in the market The new practice and vision they are adopting is that they want to dominate the worldwide food service industry Global dominance means setting certain standards for customer satisfaction and increasing market share and profitability through successful strategies and practices One of the most important things to start working on its operations by performing these strategically important activities more cheaply or better than its rivals What will happen if MacDonald cannot perform these activities efficiently Well it could not assure their same quality for their low cost loosing profit Also important is finding a liable quality supplies McDonalds has solved the problem by making food supplies part of their success McDonalds distributors are strategically to be accessible to the each restaurant and carry
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