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COMPUTERS AND MARKETINGMarketing is the process by which goods are sold and purchased The aim ofmarketing is to acquire retain and satisfy customers Modern marketing has evolved intoa complex and diverse field This field includes a wide variety of special functions suchasadvertising mail-order business public relations retailing and merchandising salesmarket research and pricing of goodsBusinesses and particularly the marketing aspect of businesses rely a great deal on theuse of computers Computers play a significant role in inventory control processing andhandling orders communication between satelite companies in an organization design andproduction of goods manufacturing product and market analysis advertising producingthe company newsletter and in some cases complete control of company operationsIn todays extremely competitive business environment businesses are searching forways to improve profitability and to maintain their position in the marketplace Ascompetition becomes more intense the formula for success becomes more difficult Twoparticular things have greatly aided companies in their quests to accomplish these goals They are the innovative software products of CADCAM and last but not least the WorldWide WebAn important program has aided companies all over the world Computer-aided designand computer-aided manufacturing CADCAM is the integration of two technologies Ithas often been called the new industrial revolution In CAD engineers and designers usespecialized computer software to create models that represent characteristics of objects These models are analyzed by computer and redesigned as necessary This allowscompanies needed flexibility in studying different and daring designs without the highcosts of building and testing actual models saving millions of dollars In CAM designersand engineers use computers for planning manufacturing processes testing finished partscontrolling manufacturing operations and managing entire plants CAM is linked to CADthrough a database that is shared by design and manufacturing engineersThe major applications of CADCAM are mechanical design and electronic design Computer-aided mechanical design is usually done with automated drafting programs thatuse interactive computer graphics Information is entered into the computer to createbasic elements such as circles lines and points Elements can be rotated mirroredmoved
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