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Fundamental of E-Business Brief Contents 1Introduction 2Part one 3Part two 4Part three 5Part four 6Part five 7Conclusion 8Reference 9Knowledge 1 Introduction As the changes of the political economic societal and technological factors in the macro-environment the whole market becomes more competitive and customers are becoming more powerful In order to succeed and frequently to survive in the face of this dramatic change companies must take not only traditional actions such as lowing costs and closing unprofitable facilities but also innovative actions such as customizing or creating new products or providing superb customer service Boyett and Boyett 1995 Many traditional companies chose to do E-commerce as an affiliate to its primary business in response to the environmental change WH Smith is a typical example of adopting EC as a part of its business WHSmith is one of the UKs leading retail groups incorporating market-leading companies in retail publishing and news distribution and the Group has 1464 stores world-wide and sells in 12 countries What we are 2003 It changes from a traditional high street retailer to partial EC player which sells products both on street shops and also on Internet This report includes five parts The first part tells us that WHSmithcouk takes business-to-customer and business-to-business as its nature of the EC transactions and its primary business model is on line direct marketing Applying EC does a lot benefits to its whole groups such as obtaining more customers saving costs and gaining competitive advantages The second part identifies the typical supply chain of WHSmith group and the importance effect of E-commerce to its supply chain Then it also uses Porters 5 forces to analyze the effect of EC to the change
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