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Remember the days when a person would have to wait in line for two days just to purchase U2 tickets Remember the days of tapes and videos Hey lets get with the program its now the 21st century the information technology age All one has to do is flick on the computer get on-line type in wwwknitmediacom and one has opened the doors to the Entertainment Company of the 21st century In the convenience of a persons home one is able to download music purchase a compact disc and even download a performance Michael Dorf founder and CEO of the Knitting Factory had this dream and what almost seemed impossible has finally come too pass This dream needed a group of managers to put it into action According to Management Leading People and Organizations in the 21st Century by Gary Dessler 21st century managing is a management approach to the rapidly changing business world that emphasizes responsiveness and effective leadership pp 24-25 The Entertain ment Industry is Infamous for the dynamic nature in the way business is conducted The way a company reacts to trends in the Music Industry affect whether a company sinks or swims Through expansion both here in the United States and abroad Michael Dorf faces both challenges met and to be addressed From examination of his management style we can observe that this company KnitMedia is swimming Chapter One pg 30 Few industries are undergoing as much rapid change as music entertainment and Internetnew media-industries that KnitMedia is in Compile a list of the trends such as consolidation of the music companies taking place today for which Michael and his colleagues will have to plan Using WEB resources make a list of the competitor in New York City for the Knitting Factory Examples of some of these trends include the use of the Internet the packaging of music and clubs which allow a person to experience the music in person
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