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Q1 What are the reasons for and against immediately launching Oxyglobin For 61553Will build a brand for Bio pure which will be helpful when launching Hemopure 61553They can learn from their mistakes during the launch of Oxyglobin 61553Will be good for Hemopure later on because people would already be comfortable with the idea of using a blood substitute This concept can be reinforced via publicising in five journals and trade shows 61553Will add value to IPO of company because they already have a working profitable product This would help establishing brand equity thereby attracting investors 61553Higher brand equity would help them reduce distribution costs from 30 to 20 61553Get immediate revenue 61553Though right now there is no competition in the vet blood substitute market competition may crop up As media has already publicized the development of Oxyglobin If Biopure delays the launch of Oxyglobin for Hemopure some other player may develop a similar product which would make later entry into vet blood substitute very difficult 61553Large idle capacity 61553Already have a sales team 61553There was already a press release from The Boston Glove in 2598 Press has already been informed- anticipation is out there This would adversely affect the IPO of the company If people find out- they will be enraged that the launch was delayed ie not be able to save lives of animals for the sake of marketing Against 61553Pricing structure of Oxyglobin will make customers question Hemopure pricing structure later The industry and the press will not accept the idea of paying 4-5 times the price for a product when the production process for the two are quite similar 61553Hemopures launch might suffer if there is any major shortcoming in Oxyglobin People might become hesitant to try the same companys product again if there is any shortfall 2 What is the market potential and expected competition for Oxyglobin and Hemopure Market
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