scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 691
Introduction Daimler and Chrysler which have recently merged to form the company Daimler Chrysler resulted in the company becoming the fifth largest auto maker in the world with an estimated annual revenue of 130 billion This merger resulted in a workforce of 421 000 employees worldwide Mission Our companies share a common culture and mission We are both clearly focused on serving the customers by building world class cars and trucks Task Environment Competitors customers strategic allies suppliers and regulators COMPETITORS Due to its product diversity Daimler Chrysler faces strong competition from all car manufacturers Daimler Chryslers scope varies from small passenger cars through luxury cars to vans and trucks However Daimler Chryslers strongest competitors are GM Ford Motor Company Toyota and Volkswagen because they are the leading car manufacturers in the world respectively CUSTOMERS Due to its scope Daimler Chrysler enjoys a wide variety of customers ranging from the working class up to the upper class Daimler Chrysler also targets the young and sporty people with its sports utility vehicles The luxury models target the elderly and richer population SUPPLIERS Daimler Chryslers suppliers include electronics plastics rubber for tires and steel ALLIES Daimler Chryslers allies are tire manufacturers which include Bridgestone Michelin and Dunlop REGULATORS They are environmentalist groups such as Green Peace and others that place Daimler Chrysler under pressure to reduce pollution in the air by reducing CO CO2 emissions by cars Governmental agencies also regulate Daimler Chrysler in that it requires Daimler Chrysler to reduce pollution and increase safety features in the cars design such as side impact beams air bags three point seat belts in rear seats and safety features that accommodate young children TOTAL QUALITY MANAGEMENT Benz INTRODUCTION Benz is the biggest industrial firm in Germany They feature mostly simple passenger cars to luxury cars In order to stay number one they must practice TQM TQM Benz concentrates on car
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA