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Word Count: 515
1What primary-demand strategies could be used to build demand for home banking In the first place primary demand strategy is the strategy where a level of total demand for all brands of a given product or service When talking about home banking the first thing you have to assure for the product to sell is the security of the product Banking is money an nobody is ready to be insecure about money The best demand strategy is first of all to supply a secure product A product which will assure the banking at home as it would be in the bank itself 2What selective-demand strategies were being used by Intuit and Microsoft in 1995 The selective-demand strategy is a strategy that focuses on the emand for a given brand of a product or service Both companies used the demand strategy of price The retail price of their respective products Quicken and Microsoft Money was not more than 6 We have to understand that this is the price for a software Way back in 1995 the cost of home banking was basically a new invention and as time and technology has evolved so have the techniques for home banking In 1995 the internet was a new world Connection charges and owning a computer at home were not very expensive but not very cheap We could call it a luxury item Therefore home banking was becoming a part of this luxurious item that is why the selective demand strategy was unique 3Are bankers concerns about possible customer retention problems arising from home banking valid How would you deal with this threat We must agree that bankers and basically bank managers are facing a serious threat due to home banking The products they are selling is the access a person can have throughout the world to access their account and find out information which before was only possible to
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