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Word Count: 5,040
From infancy to adulthood Americans breathe the air of advertising without knowing it It floods our minds with pictures of perfection easy to attain Face cream will banish age the right beer endows you with hearty masculine identity and everything from deodorant to cigarettes bring on love affairs Moreover all the people depicted in these advertisements are beautiful Dare I say this is not the true world Robert Nozick a highly respected professor at Harvard University believes that businesses including advertising cannot morally infringe on someones rights for any purpose even if it means promoting the general good of society7 Advertising especially in the 90s has focused its attention towards the younger generation Reports show that childrens advertising topped 200 billion last year a 24 increase from 1990 and a 89 increase from 19801 The Federal Trade Commission also announced that last year children seen between 20-40 thousand advertisements aimed at winning their business 2000 of which were for beer and wine4 McNeal divides this advertising escalation into three parts The first group he considers the primary market which is based on the direct spending of children and brings in approximately 244 billion annually The second group the influence market is the amount of parental spending that occurs from childrens nagging which brings in approximately 300 billion The final group known as the future market is the spending children will do for the rest of their lives2 Roughly speaking a child who is a potential customer for life could be worth 100000 to a company3 Keeping these statistics in mind alone with the tactics used by advertisers and Robert Nozicks opinion let us evaluate an advertisement to see if advertisers create an existing reality or if they merely distort reality The advertisement brought to us by Swisher Sweet Cigar Company depicts a scene alluring to the eye especially to the eye of a teenager William Lutz the editor of Quarterly Review of Doublespeak
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