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Word Count: 880
In 198 Debbi Sivyer Fields as president of Mrs Fields Cookies had dominion over 416 Mrs Fields Cookie Outlets 122 La Petite Boulangerie Stores 129 Jessicas Cookies and Famous Chocolate units The Company employed 8000 people 140 in staff positions at the Park City corporate offices The best-known part of this company is Customers knew Mrs Fields Cookies as the upscale brown red and white retail outlets that dispended hot fresh chewy cookie like grandmother used to bake Few are aware that by 600am At 19 Debbi married economist and Stanford University graduate Randy Fields than 29 Finding her expertise in demand by her husbands clients who often asked that she bake for their visits Debbi convinced Randy that she should go that should go to cookie business She firs opened his first her store in Palo Alto in California More than a year passed before Debbi opened a second store in a high traffic tourist area of San Francisco with the first one I had what I wanted Debbi recalled As Randy has his thing to do everything day Day by day her stores getting spread to all USA also to out o USAThe company started to expand to international market in 1982 They believed that it was irresistible and after some researches the company targeted to Japan Hong Kong and Australia The first segment of search was the properties of products which should be fits to selected market which means changing the product according to their tastes and appealing In this case they used to some of them especially CIS system which primarily function is capturing information and creating an idea after that cradling it and least make it communicative to the marketAlso they made cookies would have to be changed to appeal to the Japanese palate specifically that the spices and physical scale of the cookies were wrong So they made some changes for Japanese taste and they reached the success So
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