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Word Count: 4,781
DeSign Table of Contents ITable of Contents3 IIExecutive Summary3 IIIGeneral Company Description3 IVProducts and Services3 VMarketing Plan3 VIOperational Plan3 VIIManagement and Organization3 VIIIPersonal Financial Statement3 IXStartup Expenses and Capitalization3 XFinancial Plan3 XIAppendices3 XIIRefining the Plan3 II Executive Summary DeSign is a consulting firm that assists investors entrepreneurs and small businesses With an emphisis on marketing we offer our clients a commitment that includes prospecting for ideas product development marketing research and assistance in obtaining clients Write this section last We suggest that you make it two pages or fewer Include everything that you would cover in a five-minute interview Explain the fundamentals of the proposed business What will your product be Who will your customers be Who are the owners What do you think the future holds for your business and your industry Make it enthusiastic professional complete and concise If applying for a loan state clearly how much you want precisely how you are going to use it and how the money will make your business more profitable thereby ensuring repayment III General Company Description What business will you be in What will you do Mission Statement Many companies have a brief mission statement usually in 30 words or fewer explaining their reason for being and their guiding principles If you want to draft a mission statement this is a good place to put it in the plan followed by Company Goals and Objectives Goals are destinations--where you want your business to be Objectives are progress markers along the way to goal achievement For example a goal might be to have a healthy successful company that is a leader in customer service and that has a loyal customer following Objectives might be annual sales targets and some specific measures of customer satisfaction Business Philosophy What is important to you in business To whom will you market your products State it briefly here--you will do a more thorough explanation in
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