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Introduction Businesses do not succeed solely due to luck and if for some reason they do they will not do so for a long period of time This is because success depends on the strategic planning and execution of the companys mission vision goals and objectives In a world of rapid globalization business strategies must now consider foreign countries in their operations This paper will provide an analysis on a possible global business venture for SBC Communications in India Along with a country analysis recommendations will be provided for launching a Technical Support Call Center for SBCs DSL Internet Services Company Background SBC Communications is a world-class communications company that is diversified in the products and services it provides According to its mission statement SBC desires to be the leading provider of voice data networking and e-business services as well as directory advertising and publishing News Room SBC and its affiliated companies provide all global national regional and local services SBC is the leading provider of DSL broadband internet in the United States and is the nations second largest wireline traditional phone company Additionally SBC serves more than 24 million wireless customers through Cingular wireless of which it owns 60 percent and is the second largest wireless company On a national level 13 states are provided services through SBC - covering about one-third of the population SBC also reaches 26 countries with its telecommunications investments News Room Historically SBC has changed its services and target markets as technology has been created and evolved The glory days of Pacific Bell were those of a simple utility company not a communications giant In keeping up with current off-shoring trends SBC must continue to seek opportunities to provide the best customer service and prices to its customers Overview of SBCs DSL Service Digital Subscriber Line DSL service is one of SBCs core service bundles that allows both businesses and consumers to access the internet Because of the high
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