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1 An overview of Corporate Hospitality Corporate entertaining and hospitality can be an effective way of creating networking opportunities and cementing business relations Corporate Hospitality is always present whenever there is a major sponsorship corporate entertainment remains a central feature in modern business life- Maximising Value of Hospitality 2004 Why do businesses spend money on corporate hospitality According to the National Corporate Hospitality Survey which was funded by Sodexho Prestige in 2003 the top reason why money is being spent is -to keep clients happy and generate goodwill 30- appendix 1 2 PEST-EL analysis of the Events Industry POLITICAL - Free movement of EU citizens within the Union - Taxation Policy- increase in council tax - Debate on the smoking banECONOMIC - Interest rates- frozen at 45 - Unemployment- can be decreased with help from Olympics 2012 - Increase in National Minimum Wage from 85-05 SOCIAL - Income distribution- personal disposable income rose up by 35 - Changes in population demographics- more elderly people - Consumer buying patterns- increase in consumer expenditure by 7 TECHNOLOGICAL - Increase in Internet usage-people can make bookings on-line - Use of Mobile phones- people can watch sports using mobile phones - New databases for Computer Aided Design ENVIRONMENTAL - Eco-Services- people value eco-friendly businesses - Waste Disposal-has to controlled in order to comply with regulations LEGAL - Extended Licensing Laws - Employment Law - Health Safety at work - Laws Legislations 3 SWOT Analysis of the Events Industry- Strength Weaknesses Strengths - Large market share - Can strengthen and improve social bonds within a particular community - Can be economically useful - Strong British Currency Weaknesses - high number of regulations to follow - high staff turnover - poorly skilled staff - competition from independent rivals - high costs of high tech security - expectancy to pay above min wage to part
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