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Word Count: 868
Texting and driving has become a serious issue within the past fewyears Even though everyone is aware that texting while driving isdangerous many still continue to do so According to the DistractedDriving Statistics article National Safety Council estimates that atleast 16 million crashes each year involve drivers using cell phonesand texting ATTs It Can Wait campaign began to help reducetexting while driving The campaign is showcased in several differentways and their most important way of getting the message across is byusing tv commercials The commercials serve as a public serviceannouncement that is trying to reach out to the public especiallyteens to show them the consequences of texting while driving The onecommercial that has really caught my attention is the one involving ayoung man named Chandler While texting three simple words I loveyou Chandlers van crashed into a car killing three innocentchildren In this commercial Chandler stated Theres never a day thatI wake up that I dont think about it After doing such a carelessact Chandlers entire life changed By sharing his story Chandler istrying to warn others about the consequences of text while driving In order to emphasize the message of not texting while driving ATThave made their commercials brief but straight to the point Within eachof these commercials it explains the story of each person and it alsoshows the message written at the time of the accident In the commercialinvolving Chandler it shows him sitting in a dark room by himselfspeaking to the camera Because there were not any distractions going onwithin the commercial you were able to focus on Chandler and his storyWhen ATT displayed the text that Chandler wrote at the time of theaccident it was shown with a grey background and white font and thecommercial clearly stated what the text said and the fact that he killedthree children By including what the text message said and the thatChandler killed three children ATT was trying
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