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Word Count: 924
Need a Cigarette They have been banned from television because their message was to influential to be seen by young adults throughout the country Lawsuits have been fought against these companies for corrupting the mind of the youth and killing thousands of Americans each year Their only place to reside and advertise their product is on the inside of magazine pages and on billboards nestled throughout the highways of America What is the culprit of all this negative attention cigarette ads The specific add I am speaking of is found in the ESPN sports magazine dated April 3 2000 It is a Camel cigarettes add depicting a young man dressed in 1950s attire blue jeans greases hair and a white T-shirt with the sleeves rolled up containing a pack of camel cigarettes rolled up in the sleeve The gentleman appears to be in his early twenties and he is lighting a cigarette with a Zippo lighter Ironically the young man has a pager on There is no background to the picture just the man lighting the cigarette and above his head is the message Camel Pleasure to burn This advertisement like all advertisements on television in magazines on the radio and on the Internet is a form of mass communication Mass communication deals with the ability for companies to present their products to a wide variety of people by using one or more of the communication mediums stated before Along with mass communication there are 4 theories that are presented to each type of advertisement to explain who the advertisement is trying to influence or what the company to persuade the consumer to buy The first of these four theories is the Uses and Gratification theory The basic premise of this theory states that people use the media as gratification for needs and wants Since there are millions of smokers the Camel Company is simply showing a product that some people enjoy using and
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