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Word Count: 3,250
In this marketing assignment I will be investigating the product Nutella- a chocolate hazelnut spread and an essential element of breakfast and a good way to start the day with over 25 hazelnuts in each 200g jar The reason I have chosen this world renowned product is because it has been my favourite chocolate spread since I was 7 also because this product is the best selling chocolate spread as it sells up to 112 million units per annum in over 40 countries worldwide The first version of what would become the revolutionary invention of the century and what is now one of the most famous food specialities in the world NUTELLA was founded in a backroom of the pastry shop founded in Alba in 1944 by Pietro Ferrero Since then NUTELLA continues to inspire and satisfy the palate of the entire world from the United States to Europe Australia to Canada its unique taste and its distinctive jar appeal to consumers of all generations Thanks to its inimitable recipe and its genuine and carefully selected ingredients NUTELLA spread on bread makes more enjoyable your breakfast ritualTarget market and marketing objectivesNutella is a great stuff in a hazelnut spread with cocoa and milk in it It is very good on fruit and pretzels One of the greatest problems of Nutella was the packaging There was much difficulty when people ate half of Nutella and kept the remaining for future However there was not comfortable lid that helped in closing the NutellaThe target market for this product is aimed towards children as it provides an energetic boost to them each day and is used as a breakfastPackagingThe main mission was to repack Nutella in a squeezable container thus making it more convenient and efficient product The squeezable tube helped in eating Nutella easier without any mess The tube that is going to be implemented is made in such a way that it can be
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