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Assessment of the Domestic Automobile Industry Introduction The domestic automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution It is a sector characterized by not only tremendous potential growth but also high profile trade disputes and intense competition This paper will detail an objective analysis on how different economic indicators have impacted the domestic automotive industry History and Overview of Domestic Automotive Industry A timeline approach can be used to analyze the evolution of any major business However a look at how the domestic automobile industry evolved reveals a different time scale than of almost any industry today The evolutionary stages took decades to play out The major US automobile industry took about three-quarters of a century to evolve however early automobile executives were well aware of the need to forge a positive business cycle Wade 2004 p 3 The late 1800s were a time of experimentation as the first automobile pioneers struggled to grasp the potential of individualized motorized transportation Ransom E Olds and a handful of others established practical automobile businesses by the turn of the century Their machines worked reasonably well were accepted by a small but dedicated number of customers and could be profitably produced The next 20 years carried the domestic automobile industry deep into the second stage of competition In 1904 William C Durant began building what would become General Motors with marginal benefit Durants strategy for GM however was based on acquisitions of early companies marketing might sales coverage and product variety Durants captured the market share by pooling and integrating the production facilities of a variety of smaller companies However by 1920 General Motors had nearly collapsed because of the of Durants complex collection of business entities inverse relationship of profit and product distribution Henry Ford founded the Ford Motor Company and in 1908 he introduced his mass-produced mass-marketed Model T Near-legendary battles between Ford and
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