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If you look at the landscape of professional sports in todays time youll notice that athletes rule the marketing and advertising field From basketball baseball football and even NASCAR various prominent athletic figures grace commercials billboards as well as magazine covers and articles In the 21st century since the cultural climate has shifted towards a more urban demographic many companies have come to the realization that if you want to sale a product then sports athletes are the way to go Since the early 1980s which began the Ervin Magic Johnson Larry Bird and Michael Jordan era Sports such as baseball hockey football and basketball transformed the art of sports marketing to begin the shift in advertisement that we see todayIn 1984 the most polarized athlete in sports and marketing history Michael Jordan inked a 5yr25 million shoe deal with the shoe brand Nike that was due for some much needed revitalization at the time When Jordan signed his endorsement deal with Nike he was entering his rookie year in the NBA The exposure he would soon gain thru out his legendary career wasnt projected at the time but for the Nike and Jordan brands the endorsement deal that was inked in 1984 was the beginning of a transformation that put star athletes in their sport at the forefront of the media and marketing wave Jordans popularity allowed for the popularity of his shoe to receive much controversial attention when it was first released Originally the NBA banned this new shoe drawing a tremendous amount of publicity The introduction of the Air Jordan shoe was a key event in Nikes successful development 0000 Since 1985 which was when the Air Jordan shoe was released Jordan brand shoes have been among the most consistently top sold shoes ever In 1986-1987 Michael Jordan participated in and won the NBA All-Star Dunk Contest with a flying angelic dunk from the free throw line that was later coined as
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