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Background McDonalds doing global business and their restaurants around the world By 2003 the company had 30000 restaurants in 121 countries In the late 1990s McDonalds entered in India Although India is poor nation there are 150 to 200 million prosperous middle class population was attracted McDonalds However there are unique challenges for McDonalds For thousands of years Indias Hindu culture has revered the cow and do not eat the meat of the scared cow also there are some 140 million Muslims in India and Muslims dont eat pork To respect and adapt Indian culture McDonalds created an Indian version of burgers which are made from mutton and chicken All foods are segregated vegetarian and nonvegetarian due to many Hindus are vegetarians Issue Statement In 2001 three Indian businessmen living in Seattle are all vegetarians and two who were Hindus they sued McDonalds for fraudulently concealing the existence of beef in McDonalds French fries Through some argument between Mac and Indian people finally Mac admitted that it used a minuscule amount of beef extract in the oil McDonalds settled the suit for 10 million and issued an apology However news blaze abroad Hindu nationalists onto the streets in Delhi where they vandalized one McDonalds restaurant causing 45000 of damage shouted slogans outside of another picketed the companys headquarters and called on Indias prime minister to close McDonalds 27 stores in the country McDonalds Indian franchise holders quickly issued denials that they used oil that contained beef extract and Hindu extremists submit McDonalds oil to laboratory tests to see if they could detect beef extract Problem Analysis and Justification The main problem of the case is religion issue Hindu culture has very strong belief because it has remained unbroken and largely unchanged for at least five thousand years httpwwwatributetohinduismcomHinduCulturehtmReligion Used the oil that contained beef extract is very serious matter for Hindus The case also
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