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Most know of the delight of Ben Jerrys ice cream but few knowhow it influenced the ice cream of today Ben Cohen and JerryGreenfield are the co-founders of Ben and Jerrys Homemade IceCream The company began as a small parlor in BurlingtonVermont and expanded to a nation wide icecream manufacturorAlong the way to becoming so successful Ben and Jerryincorporated their own personal values into their businessallowing customers to feel involved and welcomeBen Cohen and Jerry Greenfield met each other in junior highLager 1One day the two had to run the mile in gym but asyou might expect from the two co founders of an ice creamcompany they were quite chubby 1 Their gym teacher demandedthat they run the Mile in under seven minutes or they would runit again when Benpiped up with a smart retort But Coachif we cant do it in less than seven minutes the first timehow are we gonna to it in under seven the second time 1 Fromthat point on Ben and Jerrys friendship flourished eventuallybecoming the owners ofBurlington Vermonts favorite ice creamparlor inventors of new styles and flavors of ice cream andthe leaders of an incredibly charitable company 1 After highschool Jerry and Ben went off to college Jerry to Oberlin andBen to Colgate Universityin New York The two eventuallydecided to make a business together After throwing around afew ideas they decided on creating a bagel truck service calledUBS United Bagel Service 12 After looking into someequipment for their business they decidedthat it would be tooexpensive to buy any of it 12 Their first store was an oldgas station in Burlington Vermont 17 Vermont gets rathercold winters often in the negative degrees Fahrenheit So whythe heck would someone decide to start an ice cream business ina place where there is ice around over one hundred and seventydays a year Cohen 6 Well It had no local ice cream parlorand they decided they could sell other foods as well such
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