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EXECUTIVE SUMMARY NEXT Plc has been among the renowned fashion brands offering reasonablypriced women wear men wear kids and home wear to wide range ofcustomers within and outside UK NEXT Plc has been in business since 150years and over the years it has managed to expand its offerings as wellas updating existing products with enhanced valueThe assessment of the financials of the NEXT Plc in comparison withindustry as well as sector portrayed considerably well thought strategyto sustain business in the competitive market Share buyback strategyfor maintaining share price and EPS of the NEXT Plcs shares has beenadopted to enhance value of the shares and shareholders Exploring the impact from the global conditions on the performance ofcompany being highly effective on firm understudy the report alsoassessed the future prospects for NEXT brand The assessment upondeveloping concluding remarks suggests recommendations for business tomaintain success Recommendation includes business suggestion to expandwith premium brand and adopting acquisition strategy and efforts toenhance value to gift line and sports INTRODUCTION NEXT has been in the business for around 150 years Group in 1982revolutionized business and created the brand NEXT The brand putforward the retailing business for NEXT corporate with collections ofbranded women wear and accessories NEXT Plc offered affordable line ofofferings with distinctive styled products Over years NEXT expanded therange to men wear in 1984 home interiors line has been introduced in 1985 children wear were introduced in 1987 in 1988 Next Directory wasintroduced offering range of products for home shopping In 1999 NEXThas launched online shopping version entitled NEXT Directory Thisexpansion credited NEXT Plc pioneer among the businesses offering salesservices from triple modes ie from shops by phone and then onlineNEXT started day delivery standard and transferred almost 80 of thebusiness online by 2001 NEXT Plc then launched NEXT flowers followedby launch of NEXT gift line in the year 2005 Next 2012 Continuing with affordable offerings with distinguished style NEXT Plchas expanded signature brand in 2007 offering homeward and fashion
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