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I EXECUTIVE SUMMARY Business Description Shove It In LLC is a new venture in self-storage warehousing for private and commercial customers Initial plans utilize half of the land reserving the rest for future development or income if needed The layout of the facility is planned to house 300 indoor storage units with an additional outdoor area for storage of vehicles boats and recreational vehicles The self-storage industry is growing at a significant rate On average self-storage facilities maintain between 81 to 100 occupation of their facilities In the Rochester area several storage facilities maintain a waiting list for customers Location Shove It In LLC will be located on Sweden-Walker Road in the town of Sweden This location is within close proximity to an expressway from Rochester and the shores of Lake Ontario It is easily accessible from many surrounding areas There is also a state university within 5 miles allowing students easy access to storage over scholastic breaks Marketing After conducting both primary and secondary research which is presented later in this plan Shove It In LLC has determined a marketing strategy that will set us apart from the competition Our facility offers more flexibility in storage for a lower price than local competitors The business has room to expand on the adjoining lot as the market requires Our targeted customers are both the local college students and the recreational enthusiast Our customers will be reached through numerous marketing avenues Financial Requirements As previously mentioned Shove It In LLC is a new venture and therefore will incur a significant up front cost The business owners will contribute 25 of the initial capital required while HSBC Bank will extend a term loan for the remaining 75 This capital will be used to purchase the land buildings and other start-up costs explained in detail later in this plan The total start-up costs are 600000 Our breakeven point is 364 which is significantly below
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