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Having analysed the current external business environment for small independent bicycle retailers in New Zealand what are the most important findings that came out of your analysis and what key recommendations related to the current external business environment would you make to anyone who might be currently thinking of setting up a new independent bicycle retail shop business in a New Zealand city For this assignment you are to write a business report in a proper and complete business report format eg Executive Summary Introduction Discussion Conclusion Recommendations and References You are also required to include an addendum that contains two Research AnnotationsPolitical Governments strive to reduce their nations carbon footprint So they encourage alternative modes of transportation that do not use fossil fuelsNations are being condemned for being harmful to the environment Eg china and pollutionNew Zealands reputation of a clean green nation so they are inclined to keep it that wayEconomicSignificantly cheaper than cars for transportationPromotes small businesses and manufacturers to produce bicycles as demand increasesThey are carbon friendly to manufactureMaintenance costs for bicycles are a lot cheaper than a bicycle Existing competition from established bicycle storesDifficulty in price matching with larger more established bike storesSocialPeople are more eco-aware of their footprint so they look for alternative eco-friendly transportation hipsters Bicycles are their own culture Increase demand encourages this culture New Zealand is a relatively friendly bicycle country with bike lanes everywhere so it is encouraging for citizens It encourages a healthier lifestyle with more physical exercise which has the possibility to reduce government burden on the health care system possibility of younger generation being more burdened by fat people draining the health care system TechnologicalBicycles are relatively inexpensive in comparison to other modes of transportation such as cars or bicyclesIt is easy to manufacturer so it is easier to enter the market with less costsCan be made with a variety of materials so the production process is dynamicThe design of a
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