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The purpose of this business report is to present a suitable conceptual data model that can address the data management needs of Pet R us The data model has been conceptualized after capturing and analyzing the detailed business requirements of Pet R us through ase description and multiple discussionsPet R us is an Australia pet supplies retailers which offer a very broad range products including the major brands for dogs cats birds fish and all sorts pets The company also provides the puppies and dog Pet R us is long established company still out perform due to virtually unable to performed nay routine forms of analysis The company lack of an appropriate user interface on the data mart Ideally Due to those deficiencies management had to rely on the IT department to extract data to create a report which usually took too long Or they extracted data and created their own decision support data mart which were subject to data errors and calculation mistakesAt the present the key requirement for the management team is perform regular analysis on the sales revenue and profits from each store The management also would like to have reliable and easy access data information about staffing levels With regarding the formula to determine the correct staffing level the management team still not has any specific formula to determine staff levelFrom the reason Pet R us want to conduct and implement BI system in order to improve the system to better perform in decision makingThe conceptual data model design covers the sales inventory profit and operation staffing activities of Pet R us to develop and efficiency information systemPet R us is a pet supplies retailer which is founding for a long time However the company still in the under achieve The company expected to perform better and become profitability straightaway and to increase the company value As the recent data warehouse for Pet R us do not fully support for
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