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An Executive Summary of a Marketing Plan for Shoot-Out,an Original Dart Board
Executive Summary The definition of insanity is doing the same thing over and over
again expecting something to change. We have found this to be true when it
comes to dart board games produced by most retailers including [list
distributors we talked about in first presentation]. College students are...
663 words
1 page
A Discussion on the 2014 Coca-Cola Campaign, Share a Coke
The Coca-Cola Company was founded in 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia and remains based there today. This company produces over 500 brands and is the world’s most prominent vendor of non-alcoholic beverages. Coca-Cola has operations in over 200 countries and employs over 700,000 people worldwide....
991 words
9 pages
Series of Scenario Questions for Customs, Consultants, Marketing and Communications Managers, and Strategic Planners
What three types of customs duties are used in the United States? Describe each form (classification in detail) The three general types of customs duties that are used in the United States are De Minimis, informal and formal. Each of these customs duties have different clearance limitations. For de Minimis the minimum thre...
689 words
2 pages
A Cultural, Economic, and Market Analysis with Preliminary Marketing Plan of Line-X Spray-Lining Company's Export to Turkey
LINE-X Cultural Analysis Introduction LINE-X, a standard and portable spray-lining company, was established in 1982 by Carlos Burtin. LINE-X is an international market leader in protective coatings evolution and accessibility, and it is a product that is famous for its superiority and customer contentment. The Line-X L...
3,762 words
8 pages
A Case Study on Social Responsibility and Ethical Marketing Decisions on Tobacco Companies
This particular case study which is based on making socially responsible and ethical marketing decisions focuses on tobacco companies marketing in third world countries. It thoroughly explains how these tobacco companies are facing hardships in the United States due to increased health concerns, higher taxes applied on toba...
739 words
2 pages
The Importance of Conducting a Proper Market Research to the Success of Any Public Relations Plan
Conducting proper market research is critical to the success of any public relations plan. Market research gives the marketer an opportunity to understand their target market so that they can best tailor their public relations plan to meet the goals of the business. There are many different forms of market research that can...
730 words
3 pages
The Advantages, Disadvantages and Ways of Advertising Products in Electronic Media
Introduction: Realistically, if we would calculate how long we spend using our phones and computers, most likely the results would be shocking. We depend on electronic devices all throughout the day. It can become a habit that most population is guilty of, but similar to an addiction, more we use more dependent we are one...
1,268 words
5 pages
A Comparison of Permanent and Periodic Marketplaces by Visiting Green Wave Community in Hillel Where Market Exchange Occurs
The terms “market” and “marketplace” have different definitions, despite being constantly interchanged in literature and language. The term “market” refers to the institution of market exchange as an entirety. Market exchange can be further elaborated as a behavior. A good way I have found to differentiate between market an...
1,345 words
4 pages
The Three Different Marketing Strategies for Businesses: Undifferentiated, Segmented and Focus Marketing Strategy
For Happy Valley Health Care, the best strategy would be an undifferentiated marketing strategy. Undifferentiated marketing strategies are when a company ignores specific market segments, and instead creates more generalized advertisements that appeal to the widest range of potential customers (Morris et al., 2015). One rea...
338 words
2 pages
The Importance of Marketing for Specific Customers in a Hospital Setting
Patient-centered marketing is important because patients are the customers that healthcare companies interact with. Different marketing strategies exist based on different demographics. For example, advertisements that are geared towards children who suffer from different health conditions could show parents being stressed...
355 words
2 pages