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The Cultural Factors to Consider in Foreign Markets
The Cultural factors when entering on overseas market As business expands their market share by entering foreign markets cultural factors have to be taken into consideration. Culture plays a key role in foreign market and it is an important factor that affects operations in these foreign markets. It is important to note t...
412 words
1 page
A Study on the Successful Marketing Strategies of the American Federation of Motorcyclists
Over the past five years, the American Federation of Motorcyclists (AFM) has been in the forefront as one of the best sports organization that has made the desirable and consistency use of sports marketing. To ensure success AFM has employed various marketing strategies a factor that makes it stand out among sports organiza...
343 words
2 pages
The Importance of a Sports Market Research
Sports Market research is the process of collecting information about the
preferences and needs of the fans as well as the trends in the sports
market. The modern sport has become a big business, with governments and
sports organizations making a fortune out of sports. There hence is a need
to carry out, as in other busines...
455 words
2 pages
Are All Marketers Liars and Storytellers?
Marketing today is an essential element of all kind of business, and it does not matter it is fashion industry or car manufactory. Professors teach students that marketers are not liars they are great storytellers. They create a brand story to promote a product or service in the market. The author of the book “All Marketers...
2,788 words
10 pages
The Methods That Help Ecommerce Businesses Utilize Social Media to Maximize Their Marketing Efforts and Net Income
For any ecommerce business, the social media presents real value as it avails new methods of reaching clients, directly engaging with them and offering rewards. The networks have also immensely evolved from merely content sharing platforms to ecommerce portals from where the clients can directly access the ecommerce sites a...
316 words
1 page
The Successful Strategies of Disney in in Penetrating Foreign Markets
There are many steps that a business should take if they are looking
to expand overseas to reach potential consumers for their product. When
entering another country with your product, bear in mind that you should
know some information about the culture and language there. You will also
have to accommodate your product to f...
881 words
3 pages
A Report on Direct Marketing Campaign on Cable TV (Foxtel)
What is the product that is the focus of your direct marketing campaign? Cable TV (Foxtel) is the product that is the main focus of this direct marketing campaign. This enables many Australian citizens to gain access to what is happening in the outside world and even have local news into their reach in the easiest way poss...
1,164 words
5 pages
Campaigns Targeted Towards the Hispanic Market in the United States Require Empathy
Abstract After a standstill in Hispanic consumer research, companies are rediscovering the financial value not only in targeting but understanding the United States’ Hispanic audience. By analyzing the culture’s value for family, respect, relationships, language, and humor this paper examines how six campaigns successful...
5,521 words
22 pages
Market Segmentation Strategy, Variable, Segments, and the Target Market for Vitango in Botswana
Market Segmentation Strategy, Variable, Segments, and the Target Market Within the geographic region of Botswana, demographic segmentation will be used. The variable most relevant to the product is the consumers’ economic status. Economic class is an easily measured and objective characteristic. Economic status in a develo...
1,195 words
5 pages
An Overview of the Marketing Strategy of Omnia
Place and Distribution If customers want their headphones to be delivered straight to them, they are in luck; They are able to purchase them through our website and have them shipped wherever they want. While we do offer online purchasing for our product, we will also be stocking in stores such as Walmart, Best Buy, Staple...
1,575 words
5 pages
An Overview of the International Marketing Strategy of Five Star Beverages
Our firm, Five Star Beverages, is an American based beverage company. With our headquarters located in Ridgway, Colorado we have manufacturing plants located throughout the country and distribution centers spread out in an efficient manner. With our success in the domestic market, we are looking to expand internationally. W...
1,042 words
4 pages
The Distinct Characteristics of Service Marketing
A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Kotler (2012). Its production may or may not be tied to a physical product. Service marketing might also be termed as marketing based on relationship and value. Hoffman and Bate...
2,386 words
8 pages
A Market Assessment for the Penn Key Card, a Pilot Program of SEPTA
The Southeastern Pennsylvania Transportation Authority (SEPTA) was created in 1963 (53 years of service) funds and operates public transportation for the City of Philadelphia and other PA counties (Bucks, Chester, Delaware, and Montgomery). The types of transportation options Septa offer are trolleys, subways, buses, and co...
2,342 words
10 pages
A Market Assessment for Two Milkshake Products
1.)Executive Summary: Our advertising product of choice is the cinnamon roll hot chocolate, and the alternative is the cinnamon roll hot chocolate milkshake. The hot version contains- vanilla, cocoa powder, milk, homemade whipped cream, a sample of a homemade cinnamon bun. The cold/ milkshake version contains the same in...
1,880 words
9 pages
A Company Overview and Marketing Approach of YG Entertainment
YG Entertainment is a Korean record label and talent agency founded in 1996 by the current Executive Director Yang Hyun-suk (“YG Entertainment”). The company is named after the founder’s nickname “Yang Goon”. YG Entertainment is considered one of the “Big Three” record companies in South Korea. YG Entertainment is best reco...
1,443 words
5 pages
An Executive Summary of a Marketing Plan for Shoot-Out,an Original Dart Board
Executive Summary The definition of insanity is doing the same thing over and over
again expecting something to change. We have found this to be true when it
comes to dart board games produced by most retailers including [list
distributors we talked about in first presentation]. College students are...
663 words
1 page
A Discussion on the 2014 Coca-Cola Campaign, Share a Coke
The Coca-Cola Company was founded in 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia and remains based there today. This company produces over 500 brands and is the world’s most prominent vendor of non-alcoholic beverages. Coca-Cola has operations in over 200 countries and employs over 700,000 people worldwide....
991 words
9 pages
Series of Scenario Questions for Customs, Consultants, Marketing and Communications Managers, and Strategic Planners
What three types of customs duties are used in the United States? Describe each form (classification in detail) The three general types of customs duties that are used in the United States are De Minimis, informal and formal. Each of these customs duties have different clearance limitations. For de Minimis the minimum thre...
689 words
2 pages
A Cultural, Economic, and Market Analysis with Preliminary Marketing Plan of Line-X Spray-Lining Company's Export to Turkey
LINE-X Cultural Analysis Introduction LINE-X, a standard and portable spray-lining company, was established in 1982 by Carlos Burtin. LINE-X is an international market leader in protective coatings evolution and accessibility, and it is a product that is famous for its superiority and customer contentment. The Line-X L...
3,762 words
8 pages
A Case Study on Social Responsibility and Ethical Marketing Decisions on Tobacco Companies
This particular case study which is based on making socially responsible and ethical marketing decisions focuses on tobacco companies marketing in third world countries. It thoroughly explains how these tobacco companies are facing hardships in the United States due to increased health concerns, higher taxes applied on toba...
739 words
2 pages
The Importance of Conducting a Proper Market Research to the Success of Any Public Relations Plan
Conducting proper market research is critical to the success of any public relations plan. Market research gives the marketer an opportunity to understand their target market so that they can best tailor their public relations plan to meet the goals of the business. There are many different forms of market research that can...
730 words
3 pages
The Advantages, Disadvantages and Ways of Advertising Products in Electronic Media
Introduction: Realistically, if we would calculate how long we spend using our phones and computers, most likely the results would be shocking. We depend on electronic devices all throughout the day. It can become a habit that most population is guilty of, but similar to an addiction, more we use more dependent we are one...
1,268 words
5 pages
A Comparison of Permanent and Periodic Marketplaces by Visiting Green Wave Community in Hillel Where Market Exchange Occurs
The terms “market” and “marketplace” have different definitions, despite being constantly interchanged in literature and language. The term “market” refers to the institution of market exchange as an entirety. Market exchange can be further elaborated as a behavior. A good way I have found to differentiate between market an...
1,345 words
4 pages
The Three Different Marketing Strategies for Businesses: Undifferentiated, Segmented and Focus Marketing Strategy
For Happy Valley Health Care, the best strategy would be an undifferentiated marketing strategy. Undifferentiated marketing strategies are when a company ignores specific market segments, and instead creates more generalized advertisements that appeal to the widest range of potential customers (Morris et al., 2015). One rea...
338 words
2 pages
The Importance of Marketing for Specific Customers in a Hospital Setting
Patient-centered marketing is important because patients are the customers that healthcare companies interact with. Different marketing strategies exist based on different demographics. For example, advertisements that are geared towards children who suffer from different health conditions could show parents being stressed...
355 words
2 pages