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Calgene Inc Calgene was founded in 1980 in Davis California They believed that genetic engineering could be applied successfully into the worlds Agricultural Business In 1983 Roger Salquist joined Calgene as vice president of marketing He helped shaped Calgenes Future direction by making product development responsible to research rather than to marketing allowing science to drive the products Calgene made three genetically engineered products Before Calgenes first product FLAVR SAVR tomatoes we picked green and sprayed with ethylene gas to speed up the ripening process where as with FLAVR SAVR the tomatoes could be left on the vine longer for ripening This aided in the shipping process of tomatoes regular tomatoes produce an enzyme PG causing the tomato to soften as it ripened FLAVR SAVR would stop the enzyme release to make the tomato more reliable while shipping Its second product was a gene altered cotton product that would be resistant to the herbicide bromoxynil This cotton would be less prone to abnormalities and be resistant to herbicides Its 3rd product rapeseed was genetically engineered to produce canola oil that contains laureate Which would be used in shampoos and detergents In Addition the canola oil produced would be used in Mobil Oils biodegradable lubricants In 1992 Calgenes primary corporate partners were Campbell Soup Company Rhone-Poulanc Agrochemie Proctor and Gamble Nippon Steel and Mobil Oil Congress played a big role in agribusiness and biotechnology policy and Calgene was attentive to its relations with congress Salquist met with members of congress to help assure them that Calgene had a reputation for responsibility in its genetically altered products Media also played a big role in shaping the environment of agricultural technology Calgenes objective was to have an informed national press Salquist had a policy of returning every phone call that reporters made Journalist would call him up for information in biotechnology as well as additional information Having a relationship with the media also had some unexpected
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