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In a study in S London and company called Neurosense scanned brain activity to see how familiar brand names are to us It was found that fast food has become so much a part of our lives that we recognize brands just as we would a member of our own families Marketers attempt to make their brand a part of your world and make them socially significant to you says Prof Gemma Calvert with Neurosense From childhood we have grown up seeing brands such as McDonalds Coca Cola Pepsi Hersheys Burger King Heinz and the list goes on We have all seen the ways that the fast food industry has adapted to our lifestyles over the years The fast food industry has become so skilled at marketing their products based on the economy environment culture etc but can they continue to reach out to a society who is now considering a healthier budget conscious lifestyle To begin lets discuss the reasoning behind fast food - convenience For those of us who have hectic lives which include work kids sports spouses etc sometimes we dont have time for home cooked meals in-between our daily tasks We need something already prepared quick to eat and little to no cleanup afterward This is where fast food gets its name We have grown accustomed to these food chains so much so that these budget friendly meals have become a key part of our diets Certainly we all want to be healthier eat cleaner and feel better about ourselves right Well of course we do and so the fast food industry has once again reeled us in with healthier food options Happy meals now include fresh apples as an option over French fries milk instead of soda For adults they now have calorie conscious items that are 400 calories and under Burger King provides gluten free options and Wendys
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