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In many places throughout the world people with a culture considered different or exotic to visitors commodify those cultures This has varying impacts on their culturesCommodification of culture is positive when it allows cultures to be self-asserting or to use cultural commodities to challenge and reshape outsiders viewsSelf-assertion occurs when cultures willingly enter the tourism marketThe Fijians see the tourism created by branding themselves as fire-walkers as an opportunity to assert cultural and aesthetic identity and supplement the communitys social and economic capital Pigliasco 2010The Samburu meet tourist aesthetic demands while also defusing the social power the spear holds in the context of the Samburu community They do not sell spears out of economic necessity but to augment resources and gain capital Kasfir 1999 Cultures who retain full control over their presentation can refute stereotypesNative American tour guides seem to match their tourists expectations of the guide as the Other but upon closer inspection cultural-tourism workers subtly but actively refute stereotypes Bunten 2008 Cultural commodification has negative impacts when commodified cultures play into a widely-held but archaic or invalid representation of themselves Gumocio 2011Typically they have limited economic opportunities to enter the market and sell their cultural goods as a means for economic survivalBecause craft sales are higher when otherness is emphasized the Yuqui perpetuate the savage stereotype in their commodities out of economic necessity a stereotype that contrasts with the t-shirt-and-jean-wearing Yuqui reality of todaySouvenir markets in Australia were introduced and designed to create a commercial exchange the proceeds of which could aid in alleviating poverty in Aboriginal communities Hume 2009The commodification of culture results in the repropagation of cultural symbols by outsidersThe boomerang went from being a utility tool to being produced solely for consumption by outsiders The latter boomerang is often not a boomerang at all but an object such as a fridge magnet with no utility other than its symbolism Hume 2009For Westerners the spears and photographs of the Samburu are
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