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Charles Lazarus began a business in 1948 entirely committed to children and their needs Toys R Us 2006 Baby furniture was sold at his first store but customers began asking for baby toys Mr Lazarus considered his customer requests and decided to begin selling baby toys After some time customers began to ask for toys designed for older children and once again he chose to sell this type of toy as well Toys R Us became successful because Mr Lazarus tried to give his customers everything they wanted There are approximately 1500 stores worldwide and grew into an 11 billion business Toys R Us 2006 However Mr Lazarus did not stop with the traditional brick and mortar company he moved his toy store to the World Wide Web I will briefly discuss each eBusiness entity Toys R Us has launched and its success as well as state the possibilities available to them A toy supermarket was revolutionary in 1957 because this type of retail model was unheard of during this time In 1978 Toys R Us became a public company and manage six different divisions today These divisions consist of Toys R Us US Toysruscom Toys R Us International Babies R Us Kids R Us and Imaginarium Toys R Us 2006 The first e-commerce site by Toys R Us was introduced in June 1998 Toys R Us 2006 Toysruscom became one of the top rated websites in the retail category in 1999 Toys R Us 2006 This website is also the largest and most visited site in this category and maintains the number one ranking Toysruscom and Amazoncom joined forces in August 2000 by introducing a co-branded video game and toy store Toys R Us 2006 This relationship provides an integrated shopping experience to customers They can look for a variety of products by popularity brand advertised specials age type and more Besides the familiar toy brands customers also have access to exclusive brands such
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