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Chapter 1Introduction After striving for 15 years China finally got the formal approval from the World Trade Organizations WTO 142 member countries marking a new phase in Chinas transition to the market-based economy Against a global slowdown China has made its first year of WTO membership a great success with both better than expected economic growth and steadfast fulfillment of its WTO commitments The Economist 02152003 vol 366 described Chinas economy is already enormous In dollar terms its GDP is the sixth largest in the world just smaller than Frances In terms of purchasing-power parity after adjusting for price differences between economies it is second only to the United States with an 118 share of world GDP Last years official figure of 8 made it the most dynamic large economy in the world-by far It is no doubt that the Chinese economy is booming The 8 percent growth rate for gross domestic product clearly exemplifies the outstanding performance of the Chinese economy In this corporate plan on the basis of the current situation and trends of Chinese economy the opportunities and threats of our company are discussed and some recommendations how the company to deal with them are also proposed Chapter 2Company Profile Nestle - the company has a history of almost 130 years It started when its founder Henri Nestle invented the first Infant formula Infant Milk Cereal Farine Lactee Henri Nestle to combat infant mortality for mothers who were not able to breast feed Today the Nestle group through numerous acquisitions and mergers has grown to become the worlds leading food company to include many of the worlds favorite brands including Nescafe Nesquik Milo Perrier Crunch Maggi and many more The Nestle Group being the Worlds Leading food company and Switzerlands largest Industrial Company carries more than 8500 products and it products are sold in more than 100 countries worldwide Its worldwide operations drive
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