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Coca Cola Background of company and it branches The Coca-Cola is the worlds most popular soft drink and the worlds most recognized trademark it was recognized by 94 of the worlds population the company sells nearly half of all the soft drinks consumed around the world The Coca-Cola Company was founded in 1886 Created in Atlanta Georgia by Dr John S mixing Coca-Cola syrup with carbonated water Coca-Cola was first offered as a fountain beverage by leading manufacturer marketer and distributor of nonalcoholic beverage concentrates and syrups used to produce more than 300 beverage brands Their corporate headquarters are in Atlanta with local operations in over 200 countries around the world However Coca-Cola was sold in Thailand since years 1949 Coca-Cola is the cola beverage with the longest history in Thailand Today you can find Coca-Cola in virtually every part of the world Strength Having long history and strong brand image as competition advantage Well-known among the worlds soft drink especially in Thailand and it also has big market share Having unique selling points communication and distribution channel Weakness Coca-Cola is still top of soft drink in Thailand it means that it has to face more renovation in the future but maintains old approach to operate the company Coca-Colas advertising campaign is a little bit feebleness relative to the competitor sometimes Opportunity Thai economy is recovering the company has more development space in Thailand High brand image will bring more chance to Coca-Cola Coca-Cola is already sophisticated therefore the market is stable in spite of any economic situation Threats In the soft drink market there are high competition rate Coca-Cola must make customer loyalty Coca-Colas managers should recognize the positioning of company and reinforce promotion offensive After all Coca-Cola Company is already sophisticated in Thailand till now in our point of view we think that the companys main mission
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