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Communications is that what binds the world Even though it is easy to give a simple answer when asked what communications exactly is it is difficult to explain it so that it is understood clearly There is a lot you need to consider with it There are different areas concerning communications and very diverse functions in this area Through this research report we will have a glimpse in the world of communications and with it more knowledge and understanding about it Table of content Introduction Page 1 Table of content Page 2 The fields of communications Corporate Communication Page 3 Marketing Communication Page 5 Mass Communication Page 7 Public Relations Page 9 Visual Communications Page 10 Used Material Resource List Page 12 Corporate Communication Corporate communication exists of different fields which together have the purpose to make an image and identity of a company and its product Corporate communication is a management instrument that combines all forms of direct communication and gears them for one another Reputation is very important The first goal of corporate communication is to improve the reputation of a company A corporate reputation is a cognitive representation of a companys ability to meet the expectations of its stakeholders A company benefits from a favourable reputation by becoming the first choice of customers investors suppliers and employees A corporate reputation creates shareholder value because it contributes in and of itself to the companys competitive position A company benefits from its reputation because It improves cash flows and profitability It acts like a barrier that impedes rivalry It provides a company an enhanced license to operate and It raises a protective shield against downturns and crisis A company which is specialised in corporate communication is for example The Corporate Communication Centre CCC is a joint initiative of the Erasmus University Rotterdam The Netherlands and the business community The centre tries to co-ordinate all the communication activities within a company and gives advice on
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