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I Strategic Profile Company Description Current Status and Problems FedEx Corporation is a global transportation and logistics enterprise that offers customers a single source for global shipping logistics and supply chain solutions In the last 29 years FedEx has expanded horizontally with its five subsidiaries to include FedEx Express formerly Federal Express FedEx Ground formerly RPS FedEx Custom Critical formerly Roberts Express FedEx Logistics formerly Caliber Logistics and Viking Freight As a result the FedEx family has been able to compete collectively in the express transportation and logistics industries Today services offered by FedEx include worldwide express delivery ground small-parcel delivery less-than-truckload freight delivery and global logistics supply chain management and electronic commerce solutions Formed in 1973 by Fred Smith Federal Express Corporation is the companys original business It began with the sole focus of improving customer segmentation pricing and quality of services for the overnight delivery market in the United States Since then it has grown to provide leading document and freight services for the entire North America and for over 212 countries abroad using a network of 50000 ground vehicles 647 aircraft and 55500 drop-off boxes By 1998 FedEx was the undisputed leader in the overnight package delivery business earning revenues of more than 14 billion dollars However in the last few years the combination of rising fuel prices and the deteriorating market growth of the US economy has significantly slowed down the growth rate of the company For the first time FedEx did not meet its expected annual income in 1999 In addition competitors such as UPS DHL and TNT were beginning to catch-up to FedEx The services that gave FedEx their competitive advantage became the industry norm as these second movers and late movers gained their market share Lastly FedExs greatest fear rested in the fact that it had the tougher job of promoting five different companies under one umbrella as opposed to the single brand name
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