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TABLE OF CONTENTS 1 RESEARCH PROBLEM2 2 RESEARCH OBJECTIVES2 3 LITERATURE REVIEW3 31 ATTITUDES AND CHANGED ATTITUDES3 32 PERCEPTIONS6 33 CONSUMER DECISION MAKING PROCESS10 331 Types of Decision Making10 332 Typical Decision Making Process12 333 Evaluation of Alternatives14 334 Product Choice15 4 SYNOPSIS16 5 REFERENCES17 Title An exploratory study of the Asian youth markets behaviour towards Asian tour operators 1 Research problem The outline of the problem is that Asian tour operators are hugely attracting the older Asian generation and are unable to draw the youth Asian generation to their holiday products In brief it can be said that this issue is as a result of increased competition within the tourism industry and also as a result of cultural influences and changing habits caused by social cultures in the external world To sum up the problem is that the Asian tour operator Products appear to be un-motivational for the Asian youth generation hence the latter will turn to substitute products which is rival competition for Asian Tour operators Many Asian tour operators are worried if they are no longer gaining the youth market what will the future hold for them 2 Research objectives To identify current existing and competitive products To look at consumer behaviour aspects and investigate the youth attitudes and perceptions towards Asian tour operators To identify current marketing strategies used by tour operators to suggest ways to manipulate the youth market decision-making process To make assumptions about the future of Asian Tour Operators 3 Literature Review This review of literature will examine the theoretical under-pinning of consumer behaviour aspects which are linked with the changing behaviour of the Asian youth market towards Asians tour operators According to the research that has been operated until now through academics papers different debates and issues have arisen surrounding the topic of changed behaviour However considering the research objectives
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