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Word Count: 1,175
A critical ongoing debate within the field of cultural studies exists primarily on the mass and popular culture Popular culture is mainly defined as the widespread cultural elements in any given society Particularly daily interactions such as peoples needs and desires that make up their mainstream everyday life This includes practices such as cooking cleaning and entertainment Whereas mass culture primarily focuses on disseminating this culture through the mass media Although mass culture and popular culture correlate with one another they compare and contrast exceptionally when discussing their roles within the field of cultural studies and how their development has changed societies mentality overallInitially in the 1980s is when popular culture was viewed in a form of pleasure as a force that many civilians believed opposed the workings of ideology Ideology is described as a dynamic dispute where popular culture is a source of significant resistance to hegemony A cultural theorist by the name of Stuart Hall created the rediscovery of ideology which is exemplified as the return of the repressed in media studies He continues to explain the three distinct phases phase one discusses how the media creates a negative impact on mass culture furthermore the second phase is where mainstream American behaviour is approached in a sociological form Finally in the third phase a critical paradigm is developed to mark the differences in research methods as well as political and theoretical orientations However Stuart Hall especially focuses on the second and third phase where the critical paradigm is challenged and argued that the media was the key factor in influencing ones admirations through the ideological shaping of media representations of the real or natural world Furthermore Hall continues to discuss how the media uses their power to represent certain events in a particularly biased way essentially favouring one side over another According to Gramsci popular culture deals with dominant views securing hegemony Popular culture is dependent on the economy and its current
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