scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,547
HARLEY DAVIDSON 1The Nature of Product 2Customer Preferences 3Push and Pull 4Type of Coverage Wanted 5Cost 6ControlPower 7Competitors Channels 8Other Elements of the Marketing Mix The Nature of the Product Harley Davidson manufactures 4 classes of motorcycles 1 Standard 2 Performance 3 Touring 4 Custom The Standard model is the basic Harley Davidson due to its limited features and relatively low costs Performance is one step above the Standard Model with better acceleration and handling Touring is a comfortable motorcycle used for long journeys The Custom bike is a personalized and unique one Harley Davidsons prices range from 5350 to 18500 Although there is a broad price difference between the models the product can be classified as an exclusive product due to its distribution system and price We believe the purchase of a Harley Davidson is a high involvement product due to such considerations as price image opportunity cost availability and fashion Existing Harley Davidson owners possess some of the following salient beliefs freedom adventure social scene and power Harley Davidson has been a market leader in the US since 1903 Over the decades Harley has developed a strong and recognisable brand worldwide In the late 1990s Harley saw a decrease in market share which lead them to reduce their costs improve quality a took a strategic approach to purchase Customer Preferences Based on the given documentation Harley - Davidsons existing market in the US is mainly males 91 with an average income of 75000 The majority of these individuals have higher education Harley Davidson should take into account the following needs and wants of its customers Colour options Reliability Comfort Customization Image Accessories Durability Performance Poverty of Time Harley Davidson customers are accustomed to waiting for lengthy periods of time sometimes up to a year between their order and
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA