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Costco - A Cathedral of Consumption Costco most certainly is a Cathedral of Consumption Costco has contributed to individuals consuming far more than they need to consume It has become a place of hyper-consumption and their great size is enchanting to many shoppers Thus going to Costco has become a family outing for some people Above all Costco is evolution on a scale that is easy to examine First people purchased needed items at a Town Fair Then it was the Mom and Pop markets the Soda Fountain then the Five and Dime The Market followed then the Grocery store the Drug Store and finally the victorious Super Market But unlike the others Costco is Brontosaurus and T-Rex combined consuming all in its path Costco stacks it high and sells it cheap Well some people consider it cheap I find the prices to be fair comparable in price to what you may come across on sale at your own super market But truly Americans are obsessed with consumption They love to shop and find every occasion to do so They are also obsessed with saving money Many people purchase items simply because they are on sale They may not know if they will ever need the item all they know is that it is cheap so they better buy it before someone else does It is very obvious that Americans are caught up in what would now be called hyperconsumption and that Costco is a perfect example of this In Juliet B Schor book The Overspent American Upscaling Downshifting And The New Consumer 1998 Schor states Americans spend three or four times as much time shopping as Western Europeans Yet many middle-class Americans feel materially dissatisfied They walk around with ever-present mental wish lists of things to buy or get Even a six-figure income can seem inadequate This country saves less than virtually any other nation in the world p 28
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