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Focusing on past mergers that were unsuccessful we will investigate the major cultural issues these companies faced that were the biggest obstacles jeopardizing their success We will then be able to identify which cultural issues are most important for mergers of the future to succeed The second part of our paper will talk about virtual conferencing and the large position it will play in tomorrows teams Bringing this together our discussion will focus on the positive and negative effects virtual teams can have on a merging companys culture After presenting both sides our ultimate goal will be to cite the more important roles the virtual teams of tomorrow must play in efforts to create and maintain a strong and successful common culture among merging companies The increase of Internet usage combined with the latest e-commerce craze has changed the way most companies are doing business today Knox 26 Companies that are not in the dot-com domain now desire to take part in the e-commerce world Many industries are moving their business from the traditional marketplace to the highly sophisticated marketspace the AOLTime Warner merger is an example of this Today merging has become the answer to how businesses are going to increase and retain their competitive advantage Once a company merges it becomes an even bigger powerhouse This raises one companys market share tremendously allowing it to stand tall against competing firms Fairlamb 20 Now other companies in the same industry need to search harder to reestablish their competitive niche This is done most of the time through additional acquisitions of similar competing firms within the industry Unfortunately a lot of mergers are doomed for failure While sales figures and bottom lines play a big part in the execution of a successful merger they are only one piece of the puzzle qtd in Pacific Along with number crunching comes culture the true heart of the company Every companys culture is unique Different personalities
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