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Since its first appearance in the Webster dictionary in 1961 the term globalization has very quickly made its way into the standard vocabulary As Anthony Giddens puts it it almost appears that the word has come from nowhere to be everywhere But nevertheless its importance and relevance in todays society is undisputed which can be seen by its constant usage in relation to various developments and trends in the world describing things from the spread of McDonalds throughout the world the stock exchange market and Hollywood to music and DVD piracy in the Internet Coca Cola and Nike But because the term globalization has entered our world so suddenly and with such an immense impact on our lives opposition against globalization and its implications cannot be seen as surprising However much of this opposition results out of misconceptions about the process of globalization because the meaning and concept of globalization is not yet clearly defined For example globalization is part of the process which makes the world grow steadily together but it is also the reason for it Hence what exactly IS globalization and what would be the best definition for it There are many significations for the word globalization of which the most common ones will be addressed in this essay The definition of globalization is as complex and ambiguous as the process of globalization itself This is also the reason why sustainable explanations precise evaluations and effective policies for globalization are so difficult to find But nevertheless the impossibility of a definitive definition does not reduce the need for rigorous conceptualization hence all the approaches addressed in this dissertation have to be treated as subject to alternation and revision From the sociological point-of-view Anthony Giddens argues that globalization canbe defined as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occuring many miles away and vice versa
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