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Word Count: 564
Dell Inc is one of the worlds largest direct order computer systems companies prides itself in being the most profitable in the industry as a result of their success of understanding consumer needs quickly providing desired technology utilizing the direct business model and focusing on providing the best customer service To the casual observer Dell Corporations business is deceptively simple and operates seamlessly For example an interested consumer goes onto the Internet prices and orders a computer customized with a desired set of name-brand components and 2-3 days later it is delivered right to their doorstep The end user misses the behind-the-scenes activities and only realizes they have quickly and painlessly received a quality product at a very good price The convenience of the direct marketing system pacifies the consumers need for immediate gratification thereby adding value and utility to Dells offerings Dell as most successful retail organizations attract additional customer purchases through lowering individual component prices when purchased as a multiple item set By offering a complete computer system bundled with complementary products software printers monitors etc the perceived value to the customer has been increased This entices the customer to purchase the bundled offering which reduces the total cost of the computer Add to the products value by adding more value to the product This tricky riddle is the secret of marketing complementary products Due to the advantages of partnering with computer parts manufacturers Dell offers competitive pricing on the latest technology driven by the market and consumer demand Following the law of demand the latest and greatest computer components are priced higher due to lack of availability and as a way to maximize revenue Additionally by reducing the prices for the latest technology Dell entices consumers to upgrade their systems more frequently providing a repeating revenue stream For many consumers both organizations and individuals the need for the latest computer components outweighs the initial high cost These are the early adopters who
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