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ELIZABETH PARKER Times staff writers Twelve Peace College students and two communication department professors traveled to New York last month to participate in an advertising career conference and to get a close-up look at various communication industries The group left Nov 8 for the 45th Annual Advertising Career Conference sponsored by the Advertising Women of New York and the Fashion Institute of Technology After arriving at La Guardia Airport the group checked in to the Wellington Hotel in downtown Manhattan The students first stop was NBC studios where they took the Experience tour Here students got a behind-the-scenes peek at prime-time shows such as Dateline and NBC Sports Center and they spotted actress Gwyneth Paltrow on the set of Saturday Night Live Students also caught a glimpse of teen-age pop star Mandy Moore in the ice-skating rink at Rockefeller Center Students sat in the audience during the filming of ABCs Who Wants to Be a Millionaire and had their picture taken with host Regis Philbin The show they attended is scheduled to be aired Feb 28 Early the next day the students were given an exclusive behind the scene tour of Rhinosauras Editing a company that uses computer technology to polish and put final changes on commercials and TV shows The students learned about the production of commercials such as the Katie Holmes Garnier Lumina commercial and were introduced to the different departments involved in the making of a 30-second commercial A tour of DIGITAS Advertising revealed how the company goes about creating marketing campaigns for Fortune 500 companies such as GMC ATT and Seagrams Allison Monk a vice president and assistant director stated Everything you do in your life every thought you have can be infused with strategy After the tour students attended a kick-off party for the conference which was to begin the next day They had the chance to network with representatives of big-name agencies such as LUCKY
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