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Whether you have had a drowning scare or witnessed it to some sort ofdegree then you would know that it is not an experience that you wouldwant to revisit because it can be painful I have had that experienceand it is not an experience that one would like to revisit The PSAWatch around Water brought back those memories not just for me but Iam pretty sure it did for anybody who has seen the poster The PSAWatch around Water is effective because it get the personemotionally by showing the child face down drowning by using thesimplicity of just showing a drowning child in what is the shallowest ofwaters and because it appeals to the motherly side by not showing thechilds face in the campaign poster When I first saw this campaign I immediately got angry because Ithought that a real child was drowning and no one was doing anythingabout it At a closer look I saw that it was just an illusion Iinstantly had an emotional attachment to a child that was not even minenor related to me In the first minute of looking at the poster Iexperienced emotions ranging from sadness for the drowning child toanger for the fact that the child was laying there drowning then torelief that it was not real By making the viewer feel some type ofemotion helps with get the point across that we as parents should watchour children more around water
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