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1 What is E-Commerce There exists no exact definition of e-commerce Generally it is described as any kind of business transaction where information is exchanged electronically To some people it means shopping at a website and buying products online to other people it means just designing a web page in a way to increase the customers interest It does not necessarily describe a process of ordering and paying online Electronic trading in which a supplier provides goods or services to a customer in return for payment is just one special case of electronic commerce Other equally valid examples include internal transactions within a single company or provision of information to an external organisation without any charge E-commerce is concerned with attracting new customers and therefore it involves advertising public relations and collecting information for and about customers Its not enough to get an online order for a product its also necessary to have this product and to deliver it to the customer So e-commerce includes besides of interacting with customers electronically all the things a normal business would also need Categories of E-Commerce There are 3 categories of e-commerce -business-to-business B2B -business-to-consumer B2C -business-to-administration -consumer-to-administration An example in the business-to-business category would be a company that uses an electronic way for ordering from its suppliers receiving invoices and making payments The business-to-consumer category means selling things to consumers via Internet It is the most well-known form of e-commerce The business-to-administration category covers all transactions between companies and government organisations The same category exists for consumers and administration though it is rather seldom As the B2C category is the most popular one we will talk about it Advantages of E-Commerce The following list describes of what may be the main advantages of e-commerce -lower transaction costs if an e-commerce site is organised well you wont even need any office equipment - however
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