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Word Count: 651
With the rapid advancements in technologies that are developing in todays business world companies are forced to keep up and be able to adapt to the ever-changing environment In order to stay competitive companies must be able to utilize the different tools that technology has to offer Technological factors have been of growing importance in recent years A major factor involved in these issues is the use of the Internet The Internet has been rapidly growing ever since its introduction The Internet has quickly become one of the most valuable assets in modern business The Internet has lead to the birth of electronic commerce or E-commerce E-commerce has now become a major factor in many companies E-commerce challenges the traditional business practices and brings up a numerous amount of issues that the company must now address In marketing a company must be constantly aware of the new developments in E-commerce A Company must understand the impact E-commerce has on a company marketing strategy As E-commerce develops and continues to grow it is important that a company keep up in its marketing strategies In order to successfully realize the impact that E-commerce has in terms of marketing it is important to break the area of interest into some key areas As most of the issues that arise in terms of E-commerce represent companies entering the environment it seems natural to base discussion around this Therefore the bulk of the literature review relates existing companies entering into the E-commerce market environment In successfully identifying the relationship between E-commerce and strategy the i ssues are categorized as follows 1 Strategic analysis understanding the environment 2 Identifying the strategic optionsSWOT analysis Strategic AdvantagesDisadvantages Advertising Electronic cost cuttingpublishingProcess In doing so this adds a vital dimension to the marketer in an ever-growing technology based society which needs to be clearly understood E-commerce provides companies with a more efficient way of selling their goods or services With e-commerce companies dont
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