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In todays society the public branding of the Gap name can be found everywhere Go to any big city in North America and there will be public branding of the Gap name Almost any major company will participate in public branding of their name Gap keeps on public branding their name more and more effectively Sides of buses large billboards downtown benches and subway stations will have the Gap name branded all over them These are examples of public branding Public branding is good for marketing This is clearly illustrated by Gap because one of the main reasons for their successful marketing is their use of public branding The goal of publicly branding is to get your companys name known and for it to become popular If your company becomes known and popular then your advertising program will be successful Public branding keeps on getting more visible in todays society Names of a new brand that convey easily understood product attributes in short snappy ways are the best Gap sales this year were the best in companys history largely due to the public branding of their name It is evident that public branding is a big and important part of Gaps marketing The other aspect of branding is personal branding Personal branding clothes are articles of clothing that you wear that brand the companys name on the clothes Personal branding has is a relatively new concept Up until 30 years ago personal branding was unheard of The concept of personal branding is very popular among teenagers Some of the reasons for this are 1In todays society it is considered in style to wear personal branding clothes 2You let people know that you bought this article of clothing from that company If they consider that company to be prestigious then you will want people to know that they bought your article of clothing from that company This is the case
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