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Word Count: 830
15-Page Magazine Analysis The first 15 pages of ESPN The Magazine attempts to make readers feel like theyre a TV audience The magazines structure seems to mirror an episode of SportsCenter The first fifteen pages of the magazine resemble the opening sequence of the TV show which opens with the broadcasters previewing all the sports news to be covered in the episode and setting the humorous G-rated locker room tone for the show with snide remarks and pop-culture references The first 15 pages of ESPN The Magazine reveal its contents and invite readers into a print version of the ESPN locker room Before setting the tone for the magazine the first two pages list the magazines contents The first page lists the issues features and the second tells readers where to go for monthly columns departments and straight sports coverage of specific leagues On both content pages each feature or department has a picture and blurb accompanying it The photographs action shots that showcase the athletes intense concentration or posed shots of the athletes looking tough are almost always more descriptive than the blurbs NFL quarterback Steve McNairs scowl and NBA defensive specialist-cum-madman Ron Artests strongman pose tell readers as much about the articles as do the short written descriptions The visual emphasis of ESPN is very noticeable and has a simple explanation The magazines readers are familiar with the network and SportsCenter and theyre attracted to images of sports not just written descriptions of them The magazines stress on images begins on the first page The following 13 pages set the tone for the rest of the magazine The magazines tone is directly lifted from SportsCenter which has an expert youthful and somewhat goofy tone that is practically a network trademark The simplest method the magazine uses to establish tone is to use well-known ESPN broadcasters as writers Stuart Scotts Two Way in which the SportsCenter anchor answers fan mail
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