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Word Count: 2,139
In this article Zhao and Cappella sought to test two ideas simultaneously In short they wondered how does ambivalence about marijuana affect how a teenager responds to anti-drug messages And how do students already at-risk for drug abuse respond to anti-drug messages The authors proposed four hypotheses to test in their study First they theorized that the more ambivalent an adolescent is about marijuana the more vulnerable that adolescent is to persuasive anti-drug messages Secondly they argued that a highly ambivalent adolescent would be more apt to use more systematic processing of an anti-drug message Thirdly Zhao and Cappella hypothesized that high-risk students would also process anti-drug messages in a more systemic manner Fourthly they wanted to test how ambivalence and risk interacted would these two factors interact in such a way a high risk teenager would be especially vulnerable if he was also highly ambivalentPersuasive StrategyThe authors begin their article by attempting to persuade the audience of the relevance of a studying youth drug behavior They open their article with the attention grabbing sentence Marijuana is the most widely used illicit drug by Americas youth Zhao Cappella 2008 p 131 The researchers support this with statistics They also note the intense controversy surrounding marijuana in the United States which leads of course to high levels of ambivalence Since previous studies have already indicated that ambivalence about drug use is prevalent among youth they argue it is important to understand the role it has in persuasive anti-drug messages aimed at adolescents After this introduction the authors state the con-sequences of such ambivalence however have yet to be adequately addressed by researcher 2008 p 132 Here youth ambivalence about drugs is not only presented as a current and prevalent subject it is also presented as one urgently needing more attention from researchers The authors insist that if more research is done then better messages can be created and more adolescents reached By opening with an
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