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Commercialism in School Corporate America is running our schools For years now we have been subject to commercials at home and on the Internet For the most part we just ignore them All of the commercials and advertisements are nothing more than a minor annoyance We see them so often we dont really even notice them anymore We see advertisements for McDonalds and Holiday Inn on billboards as we drive to work Advertisements dominate our Sunday newspapers There are even ads on the clothes we wear and in the movies we watch The amount of money companies spend on advertising is increasing at mind-boggling rates In 1998 US advertising topped 200 billion a 24 increase from the 1615 billion spent in 1990 and an 89 increase from 10597 billion in 1980 The Center for a New American Dream The future shows no sign of this changing anytime soon The goal of big business is to get you hooked as soon as possible the younger the better If one company can acquire product loyalty it could mean upwards of 100000 per person The Center for a New American Dream Product loyalty seems to be a good incentive to get people loyal as soon as possible Kids are no longer just an entree to their parents Marketers of computers hotels banks clothing and groceries are approaching children as a consumer segment unto itself with more than 17 billion in its pocket and a whole lot of spending power in our childrens future Reese Corporate America is doing its best to break in to the untapped gold mine found in our public schools With so many different companies in America fighting over our schools a few of them have attracted attention from agencies within our government These concerns have been brought to the attention of our lawmakers Despite the increasing concerns little is known about the laws and policies that govern commercial activities and the nature of
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