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Explaining the Changes Undergone by Advertising through a Comparison of the Advertisements for Omega Oil and Nyquil
Word Count: 597
From homeopathic liniments and home remedies to corporal successadvertising has changed drastically throughout the last centuryAnd howwhen and who you advertise to can dictate your success in the futureThe two advertisements I will be comparing are Omega Oila balm type substance rubbed on to ease sorenessand Nyquila liquid medicine drank to ease you to sleep and cure common flu like symptomsBut why and how does it do thatI think that one of the things that jumps out at the turn of the20th century is the fact that most people didnt go to doctorsand people who sold home remedies or a product such as Omega Oil really spiced the product up when advertising An example of this would be in the Omega Oil ad its claimed to benatures own remedy for painwith a sparkling green colorand theres nothing else like it in americaFor the early 1900s this is very good advertisingpeople then were somewhatgulliblein a sense If it was down in writing or in the paper it was sure to be trueI think that this is how the big medicine corporations such as Nyquil got their name back in the early dayswith good advertising and great marketing techniquesI believe that Nyquils advertisment is a typical ad in Americas fast pace lifestyleIt is shortsweetto the pointand somewhat comical It compares old grandmas cold remedy to NyquilThey both may ease your cold and its symptoms yet only Nyquilin there mindhas the ability to cure your nighttime sniffling sneezing coughing aching stuffyhead fever so you can get the better sleep you need to feel better medicine But dont tell grandma that your taking it Theres the somewhat comical part of the adIn the early 1900s America was introduced to the soft-drink coca-colawhich was not sosoftin those daysCoca-cola contained the drug opiumwhich later evolved into the name cocaineThen coca-cola was used as apick me upfor overworked housewives while they cleanedSoon afterthis resulted in coc-addicted moms and really clean housesAdvertising medicines
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