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Word Count: 736
There are two ads that will be discussed in this paper one for the Kia Optima and one for the Chrysler 200 The ad for the Kia Optima has a side-view for the four door silver car on another planet with an alien standing right next to it It also has little towns in the background and a spaceship in the sky This ad has no roads for the car to be on The Kia Optima is targeting men from the age of 18 to the age of 40 It is targeting this group of people because they make it look like it is the car of tomorrow what every guy from the ages of 18 through 40 wants The ad for the Chrysler 200 has the black car facing forward in a city with an image of a blurry man walking towards the car This ad also has older not as good looking cars on the far left It targets males from the age of 18 to 40 because it is sleek and it shows a man walking in the ad The Kia Optima add is the more effective ad of the two because it has more things to attract your attention and interest and it tells you facts about the car While the other one is appealing it doesnt tell you why it would be worth your money The safety of loved ones is a big thing to think about when buying a car The ad for Chrysler says nothing about the safety of the driver or passengers The ad seems to be more focused on impressing a car buyer with the interior and comparing how it looks to other cars The Kia Optima shows in this ad that it has a five star crash safety rating and it is a top safety pick It informs the potential car
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