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Will the Price ever be Right again By Daniel Noble Gazette Staff In my humble opinion the success of The Price is Right is due in no small part to three magic ingredients The Sleaze The Cheese and The Goofball And on Oct 28 the goofball died In any other life he might have been a crazy uncle a used car dealer or even an MIT student but in this wacky mixed-up world we live in he was a big bright shining star The Price is Right exists as its own mythical entity separate from everything else in the universe there is no passing of time and every day is 1972 Amidst all this flashing pastel enchantment Rod Roddy fit in perfectly He was the jovially flamboyant announcer whose many chins shimmied as he broadcast the names of those lucky members of the audience who would make it to Middle American heaven on any given day Aside from Tommy Tune he was one of the few men who could wear a rhinestone-encrusted sports coat and make it strangely appropriate for any occasion The Price is Right is as much a comment on the North American obsession with material goods as any recent reality show except on this program its OK to be one-hundred pounds overweight and be blessed with a name like Tawny It may not have been Snoop Doggs party on a Saturday night but for many this silly little game show was about as much fun as their life ever got with the exception of an exceptionally rowdy Tupperware party He may not have been a geritol love god like Bob Barker but Roddy surely was one of the few people who could have said Come on Down to a beautiful lady without getting slapped in the face Every time a delightfully frumpy middle-aged woman guesses the price of a new car well be thinking about you Rod
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